Storify: making news a multi-layered narrative.

It was only a matter of time before someone developed a tool that allowed social network and information services like Facebook, Twitter and YouTube to be pulled onto the online news platform.

Storify is a curation-focused services, similar to both and Keepstream. However, Storify is different in that instead of focussing primarily on collecting and aggregating Twitter messages, it pulls information from a number of different social networks and sites, in order to create a much broader narrative .

Basically, Storify allows users to pull in real-time data from Twitter, Facebook, Instagram, Flickr, YouTube and other social networks and services. Users can filter the information by inputting keyword, and then it’s as simple as drag-and-drop to put the content onto the story template!



For example, last week Julia Gillard gave a speech in Parliament, in which she claimed Opposition Leader Tony Abbott was a misogynist. If you were to write an article of Storify about this turn of events, you could include the video of Gillard’s speech, and a snapshot of the public’s reaction via a Facebook post and a tweet.



Now, you may be thinking that journalists and bloggers can already do this, by taking a screenshot on Facebook, or embedding a YouTube clip. However, when content is included in a Storify template, it retains all its features and interactivity, as well as the surrounding metadata such as location, profile information, links and the like. For example, when a tweet is embedded in Storify, the user names can be hovered over for more information or clicked on to go to a Twitter profile.

Click here to watch an interview featuring Burt Herman, who co-founded Storify. Herman worked as a foreign correspondent for 12 years, and in 2009 he accepted a Knight Fellowship in journalism at Stanford University. Herman says he he thought about the future of media, and wanted to design a tool that would make it easier for journalists to aggregate and filter reports about events and then build those into a coherent narrative.

We’re coming at it from the point of view of story-telling — it’s about creating a really rich experience about an event. There are all of these real-time updates, so many that we are drowning in them. This is about finding relevance in the noise.

Well, it would seem Herman has succeeded. Ten ways journalists can use Storify are outlined in a blog post referred to by the Poynter Institute. Check it out if you want a more in-depth explanation. The ten ways discussed are

1. Organising reaction in social media.

2. Giving back-story using past content.

3. Curating topical content.

4. Displaying a non-linear social media discussion or chat.

5. Creating a multimedia/social media narrative.

6. Organise your live tweets into a story:

7. Collaborate on a topic with readers.

8. Create a timeline of events.

9. Display audience content from across platforms.

10. Live curate live tweets from the stream.

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